Published: Sep 24, 2024
10 Proven Ways to Get Backlinks for Your New Website in 2024
by: None
10 Proven Ways to Get Backlinks for Your New Website in 2024
You’ve launched your shiny new website, put blood, sweat, and tears into killer content… but no one’s visiting! 😩 Trust me, I’ve been there! Zoe Patel here, your friendly neighborhood organic search marketing guru. 🙋♀️ Let me share some hard-earned secrets to getting those coveted backlinks that’ll have Google swooning over your site faster than you can say “algorithm update”! 😉
TLDR: What are the most effective ways to get backlinks to a new website quickly?
1️⃣ Create link-worthy content that provides real value
2️⃣ Leverage broken link building to score easy wins
3️⃣ Guest post on relevant, high-authority websites
Table of Contents
- Why Are Backlinks Critical for New Websites?
- 10 Proven Strategies to Build Backlinks
- Advanced Tips to Maximize Backlink Results
Why Are Backlinks Critical for New Websites?
Backlinks are like digital votes of confidence for your new website. The more quality sites linking to you, the more Google sees you as trustworthy and authoritative. Let’s break down why they’re so crucial:
Domain Authority
- New sites start with zero authority
- Quality backlinks boost your domain authority over time
- Higher authority = better rankings for your target keywords
PageRank 
- Google’s original ranking algorithm
- Still a factor in how link equity is passed
- More backlinks = more PageRank flowing to your pages
Faster Indexing
- Backlinks help Google discover your new pages faster
- Critical for getting fresh content indexed and ranking quickly
Referral Traffic
- Quality backlinks can drive targeted visitors directly
- Builds brand awareness beyond just search traffic
Competitive Edge
- Most new sites struggle to get backlinks
- Building them early sets you apart from other new players
Topical Relevance
- Links from related sites signal expertise in your niche
- Helps Google understand what topics you’re an authority on
Long-Term Value
- Unlike paid ads, backlinks provide lasting SEO benefits
- One good link can continue driving traffic for years
Remember, it’s not just about quantity. A few high-quality, relevant backlinks will do more for your new site than hundreds of spammy ones. Focus on earning links through valuable content and genuine relationships in your industry.
10 Proven Strategies to Build Backlinks
1. Create Linkable Assets
Creating high-quality, linkable content is key to attracting backlinks naturally. Here’s how to do it:
- Develop in-depth guides, studies, or reports
- Design eye-catching infographics
- Produce original research with unique data
- Create interactive tools or calculators
For example, Semrush’s study on the 100 most visited websites earned over 9,500 backlinks from 1,100+ referring domains, including major publications like Time and HubSpot.
2. Resource Page Link Building
Resource pages are a goldmine for backlinks. Here’s the process:
- Find relevant resource pages in your niche
- Create or identify your high-quality resource
- Reach out to site owners with your link suggestion
Use search strings like “keyword + resources” or “keyword + helpful links” to find opportunities.
3. Broken Link Building
This tactic involves finding broken links on other sites and offering your content as a replacement:
- Use tools like Ahrefs to find broken links in your niche
- Create similar content to replace the broken link
- Contact the site owner about the broken link and suggest your replacement
It’s a win-win: you fix their broken link, and you get a backlink.
4. Guest Blogging
Guest posting remains an effective way to earn quality backlinks:
- Find sites in your niche accepting guest posts
- Pitch unique, valuable content ideas
- Write high-quality articles that include a natural link back to your site
Remember to focus on providing value, not just getting a link.
5. HARO (Help a Reporter Out)
HARO connects journalists with sources:
- Sign up for HARO
- Monitor queries in your area of expertise
- Respond quickly with valuable insights
- Get quoted and linked in published articles
This strategy can land you backlinks from major publications.
6. Unlinked Brand Mentions
Sometimes, people mention your brand without linking. Here’s how to fix that:
- Set up Google Alerts for your brand name
- Use tools like Mention to find unlinked mentions
- Reach out and kindly ask for a link
A simple email can turn mentions into valuable backlinks.
7. The Skyscraper Technique
This technique involves:
- Finding popular content in your niche
- Creating something even better
- Reaching out to sites linking to the original content
It’s about one-upping existing content and leveraging its success.
8. Testimonials and Reviews
Providing testimonials can earn you easy backlinks:
- Identify products or services you use and love
- Offer to provide a testimonial
- Get featured on their website with a link back to yours
It’s a simple way to get high-quality, relevant backlinks.
9. Local Citations
For local businesses, citations are crucial:
- Claim your Google My Business listing
- List your business on relevant directories (Yelp, YellowPages, etc.)
- Ensure NAP (Name, Address, Phone) consistency across all listings
These listings often provide valuable backlinks.
10. Digital PR and Social Promotion
Leverage PR and social media for backlinks:
- Create newsworthy content or events
- Reach out to journalists and influencers
- Promote content heavily on social media
- Engage with your audience to encourage shares and links
Remember, the key to successful link building is creating value. Focus on developing high-quality content and building genuine relationships in your industry. These strategies, when executed properly, can significantly boost your website’s authority and search engine rankings.
Advanced Tips to Maximize Backlink Results
Anchor Text Optimization
Smart anchor text usage can supercharge your backlink strategy:
- Mix up exact match, partial match, and branded anchors
- Aim for natural variety to avoid over-optimization penalties
- Let around 30-40% of anchors be your brand name or URL
For example, instead of always using “SEO tools” as anchor text, try variations like “top search engine optimization software” or “Semrush’s keyword research features.”
Topical Relevance
Getting links from sites in your niche packs extra punch:
- Target blogs and websites closely related to your industry
- Look for opportunities on sites covering complementary topics
- Build relationships with influencers in your specific field
A link from a top marketing blog to your SEO tool will likely carry more weight than a random link from a recipe site.
Link Velocity
The rate at which you gain backlinks matters:
- Aim for steady, natural link growth over time
- Avoid sudden spikes that could trigger spam filters
- Use tools like Ahrefs to monitor your link velocity
Gaining 100 links in a day then nothing for months looks unnatural. Spread out your link building efforts for more consistent results.
Link Reclamation
Don’t let valuable links slip away:
- Use tools like Screaming Frog to find broken outbound links on your site
- Check for 404 errors in Google Search Console
- Reach out to sites linking to your broken pages and provide updated URLs
This tactic helps maintain your existing link equity and can even lead to new linking opportunities.
Content Partnerships
Team up with others in your industry for mutual benefit:
- Co-create content like webinars, research studies, or whitepapers
- Cross-promote on each other’s blogs and social channels
- Leverage each partner’s audience for wider reach and more backlink opportunities
For instance, when I partnered with a popular WordPress theme developer on a guide to SEO-friendly themes, we both scored quality backlinks from each other’s sites and audiences.
Remember, the key to maximizing your backlink results is to focus on quality, relevance, and natural growth. These advanced tips, combined with the core strategies we covered earlier, will help you build a robust and effective backlink profile for your new website.